The globe-trotting Director of Motif India , is a woman on a mission to foster better trade/ business ties between companies in Israel, India, UAE (and GCC) and the US. As business matchmaker, she seeks to become the bridge between companies in Israel/US seeking to trade with those in India and the Middle-East and of course global markets. As master communicator, she also helps companies in their corporate profiling and positioning, corporate communications and corporate brand-building through traditional and social-digital media platforms.
Eddna has had a decade-old dynamic stint with the world of business, media, entertainment, fashion and events. The luminary's illustrious body of work represents a perfect blend of corporate excellence and individual brilliance. Leveraging her creativity and business acumen. She has done exemplary work for a host of Indian and international clients catering to diverse requirements such as advertising, public relations, brand/ celebrity management, sponsorship, marketing, media and communication strategy and event management amongst others. As an accomplished solutions provider, she has worked with all the leading corporate entities in India belonging to a wide host of domains such as realty, construction, FMCG, jewellery, automobile, sports and even industry associations. With an eye on new vistas of opportunities, she has always given a special focus on emerging companies. As a master strategist and consultant, Eddna has remained a friend, philosopher and guide to several top management head honchos and is often seen rubbing shoulders with the rich and the famous at high profile events or elite venues.
With her 360-degree global perspective, Eddna brings an astute understanding and matches it with her out of the box thinking for clients and customers. She has a socially responsible facet and is often seen espousing causes and public affairs initiatives.
Right now Eddna Samuel is focussed on India and Israel's relations, which are constantly deepening not just in business but also in strategic areas impacting human lives. Companies in both countries are partnering in areas such as agriculture, defence, security systems, medical equipment, technology, AI, Cloud and robotics amongst others. Start-ups and entrepreneurs are exploring new avenues of collaboration and enterprise. India’s major exports to Israel include precious stones and metals, organic chemicals, electronic equipment, plastics, vehicles, machinery, engines, pumps, clothing and textiles, and medical and technical equipment. several agreements were signed in the field of defense, homeland security, agriculture, water management, education, and even outer space. The current trend is very good as the agricultural sector uses 60% of Israeli technology and yields have increased substantially. Regular meetings are now being planned through bilateral trade delegations with the support of the Trade Development Authorities and Chambers of Commerce in close cooperation with the Indian government.
Israeli companies have a great opportunity to potentially access one of the largest economies in the world - India. By opening the door to India’s market with its development and production capabilities, Israeli technologies can be mass produced at a lower cost and could in future be jointly exported to third countries. Eddna has been helping Israeli-US companies access India in a way never before...to create a win-win situation for both Israeli and Indian companies.
The recent normalization of relations between Israel and the United Arab Emirates (UAE) has opened up “lots of opportunities” at a time when ties between India and the UAE too are growing. UAE is central to India’s extended neighbourhood - UAE is on the crossroads of international trade. One area of cooperation is that of food security. Governments in the GCC have launched immediate interventions to take comprehensive steps to generate sustainable results. That includes helping increase the productivity of local farmers, facilitating imports, reinforcing supply chains, and, for some countries, potentially creating a transitional public entity to handle food security.
ADVISORY BOARD MEMBERS
Satish Bhanghar is an industry veteran and a technocrat with over four decades of impeccable experience as an entrepreneur and corporate chieftain in India in addition to an eminent international trading consultant for setting up export-imports.Born in Burma (now Myanmar), he migrated to India and graduated from Mumbai University and went on to complete his Master's degree in marketing from Wisconsin University, USA.
Satish started his career by joining his family business of manufacturing electric motors and water pumps and soon diversified the traditional business into exports through aggressive market development in the Middle East. BBC brand pumps and motors (Bhangar Bros & Co Pvt Ltd)became a recognized brand in several markets.
Satish is an authority in consumer products and FMCG business. He diversified into consumer products and started his own enterprise Magna Home Products manufacturing soaps and detergents. He made headlines for his path-breaking deal of acquiring Swastik division of Sarabhai Group, which had the best consumer brands of India namely Detdetergent, Shikakai and Maxfactor. In fact, he created corporate history on 3 June 1989 when he proudly walked into the Ambernath plant of Swastik. He became the talk of the town for effecting an ‘impossible’ turnaround story - taking the company’s turnover from Zero turnover to Rs. 470 million within six months – a feat never achieved by the Company ever in its corporate history. Satish then braved a hostile takeover and many challenges but did not lose hope or his passion. He converted Magna Home Products to Magna Industries and Exports Ltd and worked day and night to complete a public listing of his company on India’s stock exchanges in 1993.
Satish became the first Indian to become a member of PLMAUSA (Private Lable Manufacturers Association USA). Magna Industries became the largest exporter of FMCG products to dollar stores business in the US. Satish has excellent global connects at the highest levels of the following organizations in Germany --- PWC,KFW,Euller Hermes,Thyssenkrupp,DB (Deutsche Bahn), etc.
Satish has established strong relationships within the Indian core infrastructure industry. He was instrumental in arranging the entire financing from KFW For Nagpur Metro PWC for providing the 5D BIM technology for the first time ever. This is the first completely elevated Metro (39 km) projectin India completed in just 18 months; creating a new record for the cost of Rs. 1.8 billion per km (whereas the average cost in India is Rs. 3.5 bn and average time is 6 years). He has excellent connections in PWC, which is the global leader in capital infrastructure, and can cobble up consortiums of companies in India, Israel, Europe or the US for building Metro projects or core/capital infrastructure projects anywhere in the world. He can also arrange funds and finance.
With new geo-political equations and shifts happening globally, Satish is now focusing on emerging opportunities. For example, Alain is going to be the new capital of Abu Dhabi - the most beautiful city built at an estimated budget is USD 75 trillion. He can leverage the involvement of the best Indian companies. He is exploring opportunities in agriculture and allied businesses such as fertilizer, agri-technology, bio-tech, etc. He is also tapping the potential of medical equipment and technology for which Israel could be the best partner.
Bharat Limaye, MBA, MSc., is the Founder and Managing Director of Probity Strategy Consulting.
With over 20 years’ experience in management consulting, Bharat has worked with blue-chip organizations such as IBM and PwC (for ten years each). He has worked extensively in Europe, US and Middle East for a variety of clients in Telecoms, Media, Entertainment, Public Sector, Retail and Banking industries.
More specifically, since 2012 he has worked in Saudi Arabia providing Strategy Advisory services for various ministries such as Ministry of Labor & Social Development, Ministry of Agriculture, Ministry of Health, National Water Company, HRDF, TVTC, GOSI, Ministry of Communication & Information Technology, National Security Center and also for Saudi Telecom.
Zubin P. Mehta
Zubin P. Mehta is a seasoned marketing and business development specialist with over two and half decades of experience of helming and providing services to the Real Estate Industry. During his 12 years long stint as Chief Executive Officer of MCHI-CREDAI (formerly known as Maharashtra Chamber of Housing Industry – MCHI), he interacted with Government National and Local State Bodies, National and International Chambers of Commerce, Infrastructure Companies, Banks and Housing Finance Companies, International Consultants and various Govt. Expert committees. He successfully generated revenue and assets and got the much desired status and recognition for the Chamber with all Government, Semi Government, NGO’s, other Real Estate Bodies and Associations like CII, FICCI, IMC, CREDAI, etc.
Today he is providing Consultancy in Real Estate and Events and providing Strategic Realty Solutions catering to end users (including financial solutions) in resale Land, Homes and Offices, and Events thru his two companies MHFL Advisory Services and MBEC Pvt. Ltd.
Zubin is an enterprising leader with experience in planning, organizing and executing goals, formulating strategies for increasing business base and exploring new income streams. In fact, he is a pioneer and innovator being the first to start exclusive Indian Real Estate Exhibitions in India and Overseas. He conceptualized Exhibitions and Conferences that effectively reinforced and built trust in the Indian Real Estate Industry. He has a strong cost consciousness orientation and business acumen. He has in depth knowledge of budgeting and cost control with proficiency in designing business plans / strategies for maximizing profitability & revenue generation & realize corporate goals.
Zubin has been professionally managing successful B2B & B2C events in India and abroad. He successfully organized the Bi-annual Property Series Exhibitions in Mumbai and Delhi and the Annual India Property Exhibition Series in Dubai, Abu Dhabi, Bahrain, Kuwait, Muscat, London, the US and the Far East for over two decades.
He coordinated with CREDAI in organizing their conventions ‘NATCON’ in Mumbai, Delhi, Goa, Macau, Singapore, Dubai, Malaysia, Spain. He was a co organizer to CREDAI’s Real Estate Awards Show in Mumbai in 2012. He mansgedsndorganized MCHI/CREDAI’s ‘Advantage Maharashtra Conventions’ in Mumbai, and also a Study Tour for MCHI Members in China.
Zubinwas a consultant to National Real Estate Development Council (NAREDCO) New Delhi/ Maharashtra --- an autonomous self-regulatory apex national body established in 1998 under the aegis of the Ministry of Housing and Urban Poverty Alleviation, Government of India. He had assisted in forming NAREDCO State Body in Maharashtra and aggressively marketing the membership drive amongst Real Estate Developers, Banks, Housing Finance Institutions and other stakeholders in the Real Estate Field in all States.
After completing his degree from Mumbai University and a diploma in Travel & Tourism from IITC Mumbai, Zubin started his career in the travel and tourism business as well as a media house focussing in India and the Middle East.
As Head - Gulf Business for MediaScope, he managed the entire marketing team for all Gulf NRI newspapers and handled and marketed all exhibitions held in the Gulf, Far East and UK region.
He did a stint with Arabian Consultants Pvt Ltd. (Al Shirawi Group of Companies, (UAE) and Ind Travels ( A travel Division of Airfreight Ltd.) managing groups for visas, ticketing, etc., and liaising with consulates, immigration officials and airlines for recruitment.
A multi-facetted personality, Zubin has a keen interest in dramatics and in the entertainment world. He is a stage actor and was the Production Controller/ Executive Producer with AdiMarzban Productions, Burjor Patel Productions etc. He has planned, executed and successfully ran shows in Mumbai and other Indian cities, as well as in the UK, US, UAE, Oman, Bahrain, Thailand, Hong Kong. At present, he is managing the Family Theatre group Theatre Arts Productions promoting Parsee Theatre on Parsee Festivals and other private occasions.
A media industry veteran, Rajesh has worked with the Times of India Group (Bennett, Coleman & Co. Ltd. - India's No. 1 media group owning brands such as The Times of India and The Economic Times amongst others), Dainik Bhaskar Group (India's largest regional media group), STAR TV Group (Rupert Murdoch owned Indian media house where he played a stellar role as the Account Director & Head – West for New Media / Events / Activation for MCCS network TV channels such as Star News / Star Majha / Star Ananda) and HT Media (which owns Hindustan Times brand) amongst others. He brings to the table over two decades of experience in Sales & Business Development across different sectors like Education, Skill, Healthcare, Pharma, Banking, BFSI, Travel & Tourism, Jewellery, Retail, etc. He has done Collaboration & Execution of Projects with Government & Private Entities. Expertise in developing new ventures generating Profitable and Scalable business models. He worked on mega events such as Femina Miss India Awards, Filmfare Awards, India Pride Awards, the largest Pharma Expo in South Asia, CPHI during his stint with UBM. He has worked on creating engagement programs with Industry Leaders & Govt viz. India Pharma Awards, CEO Round Table, Pharma Leaders Golf, Pre Connect Congress & Women in Pharma. He was the National Sector Head at Times Conferences Ltd, subsidiary of Bennett, Coleman & Co. Ltd. (which owns The Times of India Group). He successfully Introduced The Mumbai Chapter of Indian Institute of Management (IIM) Calcutta Alumni Association`s Prestigious Annual Knowledge Series – Guruspeak 2011 till 2013 for consecutive three years in a row.